How can we provide greater clarity to help regional directors focus on running their business?
I was the key designer responsible for all research (including 25+ hours of interviews, a diary study, and 2 half-day workshops), synthesis and wireframes for the project. Worked with client’s key stakeholder to prioritize this work amidst other potential directions.
The wireframes enabled regional directors to be more effective at their key job responsibility, and would only require data our team already had access to. When the project wasn’t moving forward, I met with the right people to get it on the priority list and got it approved.