Creating Effective Coaches


How can we provide clarity to help pharma sales regional directors focus on running their business, instead of spending 20 hours a week in excel wrangling their data?

My Role: 

I was the lead designer and researcher. I worked with client’s key stakeholder to prioritize this work amidst other potential directions. I worked closely with developers and my project lead to understand what was feasible and tie my work to business goals.

​My Impact: 

The wireframes I created enabled regional directors to prepare for their coaching sessions with direct questions. In addition, they would be easy to implement, since the design only required existing data. When the project wasn’t moving forward, I collaborated with key stakeholders to prioritize the project for approval.